25th April 2006
Copyright 2006 Cutts Group, llc
How many times has it happened to you? You walk through the doors of a place of busineess and here he comes - perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop ...
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17th August 2005
Just last week, I used the last receipt form on my counter, and went in search of a new receipt book. It was a fruitless search... I had just used the very last one in the office. Grumbling, I berated myself for not paying closer attention and went to che...
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17th August 2005
1. Get Specific
Nothing can spell out BORING quicker than bland claims that really say nothing. "My clients make more money!" is a perfect example of poor copy that could use a little life. What happens when you change it to, "My clients increased their ...
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17th August 2005
Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but the service slow and unprofessiona...
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17th August 2005
1. What's the deal?
Customers want to know what they are getting into before they open up their wallet. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple... no unexpected and unpleasant ...
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17th August 2005
When the tide comes in, all boats in the harbor go up... the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times. Regardless, there are...
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17th August 2005
Hey, that got your attention! You're probably sitting there with a raised eyebrow, and thinking... "Yeah, right!" Everybody knows that you have to have the best prices in town to be competitive... or do they?
Think about this... when you go to a Ford d...
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17th August 2005
Forget about the old-fashioned, outdated postcards with their yellow tinges and jagged edges. Today's professional postcards have them beat a thousand times over! Bright colors that create high impact, clip art the jumps off the page, and quality design s...
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17th August 2005
1. Team Up
No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions...
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17th August 2005
Winter smells fill the air, cool breezes send the geese on their way, and frost steals the color from fall leaves. Yeah, it's that time of the year again. We get out our winter clothes and head for the malls. Shopping and the holidays go together like a h...
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17th August 2005
Are you your own worst marketing enemy? Hey, I'm sure you wouldn't intentionally turn customers away... but we all make mistakes. In the following article you'll find some tried and true ways to lose sales and kiss your profits goodbye!
1. Distract The...
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17th August 2005
1. Let Them Procrastinate
Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero ...
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17th August 2005
What is it that gives business life and vitality? Yes, sales. Without sales, our businesses will dry up and die. On the other hand, a healthy growth in sales means an increase in profits. Yeah, we business owners spend a lot of time watching for signs of ...
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17th August 2005
When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today's postcards are vibrant, high-impact creations with clip art so real that it'll jump off the page at you. And the best thing about them.....
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17th August 2005
Wouldn't it be great if you could foolproof your selling techniques? Yeah, no more customers walking out with empty hands... no more profits disappearing into thin air! Here are 4 secrets that will help you put money in your pocket, and lengthen your curr...
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